I found this profile by using the IPC Media website, and on this website are all the brands that IPC produce. There are over 85 media brands that you can research on this website. I decided to choose NME because a lot of young people/students read it, 34% are students to be precise, with a median age of 23. This profile also has a mood board at the top of the page which contains images of what the readers' main interests are based on figures of readership etc. i decided to use this as a catalyst for my mood board which i created and I basically did the same as NME did. Firstly though, we had to come up with questionaires which would help determine who our target audeince would be and then once we had asked a certain amount of people, we had to convert this information into graphs. In total we asked approximately 100 people from in and around college.
